Brochures that confuse prospects will cost you sales. And if a company doesn’t have any brochures, prospects will see it as a fly-by-night outfit.

But a brochure with good sales copy lends legitimacy to your brand, gets more qualified leads to call your sales teams, and supports sales meetings. If you need brochures that help fulfill initial inquiries, and convert more of your leads, reach out to me.

A typical brochure copywriting package will include:

• A strategy session where we talk about where the brochures fit into your overall strategy and sales process.
• Detailed research and investigation into your offering’s technical details so I deliver factually accurate, clear, and compelling copy.
• Suggestions for images, and layout which will help improve response rates.
• Pleasant and professional collaboration with your designer(s) or design firm.
• Suggestions on the best way to use the brochure(s).

Brochure copywriting packages start at $500. Let’s talk.

What you say about your business is up for debate. But what your happy customers say about you can supercharge your credibility to your prospects – especially if you can get them on record in a well-written case study.

If you’ve got satisfied customers that will go on record about the great results your business brought them, I’ll write a detailed case study focused on their experience with your company that will seriously boost your credibility, help you land bigger accounts, shrink sales cycles, and might even get the media cover you.

For this copywriting package you get:

• A choice between having the case study written in the classic case study style (useful for the C-suites) or the more engaging featured story style.
• A strategy session that helps your case study align with your company’s brand voice and its goal.
• Me respectfully and efficiently doing all the needed interviews.
• A case study with journalism-level writing with at least one pull quote that helps make the case study more impactful (and ready for media attention).
• Cooperation with your graphic design teams for its layout.

Case study writing packages start at $1,000. To get started, contact me.

Marketing with flyers is a great way to reach your customers affordably. Ironically, it is even harder to write shorter copy because you need to make every word count.

My flyer copywriting will cram a brief, but powerful sales message so they deliver the results you are looking for – more foot traffic, more phone calls from interested prospects, and increased sales while stretching every marketing dollar.

My flyer copywriting package includes:

• An interview where we focus on creating an irresistible offer.
• A tightly written flyer with sales copy that punches well above its weight.
• Suggestions for layouts and visuals for higher responses.

Flyer copywriting packages start at $50.

Did a mailing bomb? Want it to do better? Get better direct mail response rates, and launch your sales into the stratosphere when you work with me on your direct mail campaigns.

My direct mail copywriting package combines time-tested direct response methods, and every ethical trick in the book to increase your response rates.

Here’s how this works:

• We create a compelling offer.
• I research who your target audience is.
• I squeeze every sales appeal out of your offering.
• I hammer out the sales letter copy and any accompanying collateral.
• I offer suggestions for future direct response packages.

Direct mail packages start at $1,500. If this is something you need, shoot me an email.

Postcards are another affordable way to stay in touch with your customers and reach new prospects. But just like flyers, every word must count. It must compel. And I can help you with that.

I’ll write compelling, and results-getting postcards you can use to reinforce your brand, and drive more traffic – foot or online – to your business. Save

Postcard copywriting packages start at $500

Email marketing campaigns can have an ROI of up to 4400% …$44 for every $1 spent …if the sales copy is good. Done right, they can supply your sales teams with hot, qualified leads like clockwork, and on autopilot.

So, if you need an autoresponder sequence, a lead nurturing series, a follow-up series, prospecting emails (B2B only), or a keep-in-touch series, let’s talk.

My email marketing package includes:

• A discovery call about the details of your offering(s) and strategizing the best approach to selling it.
• Help in planning out an autoresponder sequence.
• At least two subject line options for each email.
• Content that compels, and sells for each email.
• Layout and image suggestions that increase conversions.

Email copywriting packages start at $750. Shoot me an email (see what I did there?) if you want to get started.